Est. 1991 · London, UK
About Us
A global, prestigious event celebrating beauty, tourism and culture — proudly established in 1991.
Our Founder
Mr John Singh
Miss Bikini World Organisation was established in 1991 by Owner, Founder and President Mr John Singh. A visionary entrepreneur with a passion for tourism, culture and the empowerment of women, Mr Singh created Miss Bikini World as a platform to celebrate the world's beaches and coasts.
Mr Singh has collaborated with brands and worked closely with tourist boards of partner countries with the common goal of highlighting the region's beaches and coasts — therefore benefiting the country's economy and international profile.
Under his leadership, Miss Bikini World has hosted Finals across 4 continents, in countries including Taiwan, Lebanon, Malta and Turkey, successfully boosting tourism in each host nation.
Our Purpose
Mission & Values
01
Promote Tourism
MBWO highlights the importance of boosting Tourism through symbolising beauty within the Contestants. Miss Bikini World Final provides worldwide exposure for the Host Country's tourism and investment opportunities.
02
Empower Women
MBWO strongly believe in promoting women and encouraging contestants to feel empowered and beautiful. Contestants are promoted to feel empowered and focused by wearing a bikini and representing their nation.
03
Celebrate Culture
MBWO emphasises all contestants' wearing, designing and promoting their own National Costume. Each contestant represents the unique cultural heritage and beauty of their home country.
Sister Brand
Miss Tourism World
Miss Bikini World is the sister brand of Miss Tourism World (MTW) — a swimsuit competition established in 1991 to promote the beauty of beaches and coasts all over the world. Together, both brands form a powerful platform for tourism promotion and cultural exchange.
"Today, tourism has become one of the key players in worldwide commerce and represents at the same time one of the main income sources for many developing countries."
1991
Year Founded
4
Continents Hosted
30+
Countries
$100B
Tourism Industry